A case study of a dual design education approach to implementing new product
Year: 2007
Editor: Bohemia E, Hilton K, McMahon C, Clarke A
Author: Roberts, G.; Walters, A.; Davies, J.; Mumby, A.
Section: GLOBAL ISSUES
Page(s): 625-630
Keywords: New product development, small to medium-sized enterprise, Knowledge Transfer Partnership, organisational culture and politics