Methodology for Service Innovation in a Multi-Disciplinary Context
Year: 2009
Editor: Norell Bergendahl, M.; Grimheden, M.; Leifer, L.; Skogstad, P.; Lindemann, U.
Author: Almefelt, Lars. Gunnar; Rexfelt, Oskar. Karl. Martin; Zackrisson, Daniel; Hallman, Teres
Series: ICED
Section: Design Methods and Tools
Page(s): 405-416
Abstract
Services? importance for the economy is increasing. However, services and their development remain under-researched in academia. This paper outlines the results of a project aiming to develop and apply methods for the early phases of service innovation. The project is a collaboration between an automotive manufacturer, a transportation firm and a university. A research team developed methods for problem analysis, development, and evaluation of services. In a series of workshops, actors from both firms set out on developing new services using the proposed methods. This paper describes these methods as well as the experiences of their application.
Keywords: Methodology, service development, innovation, teamwork