Product Development On The Fast Track
Product lifecycle management (PLM) focuses on the efficient utilization of existing know-how and resources. The challenges faced by car manufacturers are by no means new: They need to introduce innovative and attractive cars onto the marketplace at ever shorter intervals. The conditions under which they do this have, however, changed and new IT-based responses to these challenges need to be found. Generating product data as efficiently as possible with the help of computer programs is no longer enough. What is needed now is a more efficient utilization of existing information throughout the entire product lifecycle.