CONSIDERATIONS ON DESIGN MANAGEMENT OF FURNITURE MANUFACTURING COMPANIES IN SOUTHERN BRAZIL
Year: 2011
Editor: Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Cantemessa, M.
Author: Bernardes, Mauricio Moreira e Silva; Galafassi, Ana
Series: ICED
Section: Design Organisation and Management
Page(s): 52-61
Abstract
Managing design projects means to plan the new product development management and must involve knowledge on management, as well as of the design activities, to enable companies to become more competitive in the market in which they are active. With a focus on the industrial sector, this study has the goal to analyze the design management in the furniture manufacturing industry in the Taquari Valley, in the South of Brazil, a productive segment that has a relevant prominence in the Brazilian transformation industry. Nevertheless, the companies in this segment lack studies to help them in design management. This study was based on the proposition by Borja de Mozota, according to whom, design management is inserted in the three organizational levels: operational, tactical and strategic. The result of this study has shown that, even without a systematization and knowledge of the concepts, the researched manufacturers approach the question of design in their organizational levels.
Keywords: PROJECT MANAGEMENT; FURNITURE; DESIGN MANAGEMENT; DESIGN